Refund Policy (Withdrawal of Subscription, Returns, and Exchanges)
Effective Date: April 26, 2026
Legal Basis: Act on the Consumer Protection in Electronic Commerce (ECCPA) Article 17 (Withdrawal of Subscription, etc.) · Article 18 (Effects) · Article 19 (Prohibition of Claims for Damages, etc.)
§1. Right of Withdrawal of Subscription
Pursuant to Article 17 of the Act on the Consumer Protection in Electronic Commerce (ECCPA §17), the User may withdraw a subscription within the following periods:
- General goods: within 7 days from the date the goods were delivered
- Where the goods differ from the disclosures or advertisements: within 30 days from the date the User became aware, or could reasonably have become aware, of such fact, and within 3 months from the date of delivery
- Tourism and experience products: separate rules apply under the Tourism Promotion Act and the applicable terms (refer to the refund rules on each product page)
For EU consumers buying goods online, the EU distance-selling withdrawal right may provide a 14-day cooling-off period from the day the consumer receives the goods, subject to statutory exceptions. If the EU 14-day rule and the Korean 7-day rule differ for an EU consumer order, Semore applies the consumer-protective EU branch for that order. Refunds for valid EU withdrawals are processed within 14 days of the withdrawal notice, but may be withheld until Semore receives the returned goods or proof of return shipment where permitted by law.
§2. Restrictions on the Right of Withdrawal
The right of withdrawal may be restricted in the following cases. Where any such restriction applies, the Company must disclose in advance that withdrawal is not available and take measures such as providing trial use of the goods (ECCPA §17 ②).
- Where the goods have been lost or damaged due to a cause attributable to the User (provided that damage to packaging incidental to confirming the goods is excluded)
- Where the value of the goods has been substantially reduced because the User has used or partially consumed the goods
- Where the value of the goods has been reduced over time to such an extent that resale is difficult
- Where, in the case of goods that can be replicated with items of the same performance, the packaging of the original goods has been damaged (e.g., digital content, licensed products)
- Goods that are produced individually to order (such as custom-made or engraved items) where this has been disclosed in advance
- Travel, performance, tourism, or experience products for which the date of use or the event date has arrived
§3. Procedure for Withdrawal of Subscription
- The User may express the intent to withdraw by the following methods:
- Email: [email protected]
- Written request via the customer-support channel
- When making a request, please provide the following information:
- Order number · order date · payment method
- Reason for withdrawal (product defect, discrepancy with disclosures or advertisements, change of mind, etc.)
- Return tracking number (if already shipped)
- The Company will respond with the outcome within 3 business days from receipt of the withdrawal request.
§4. Timing and Method of Refund [ECCPA §18]
- The Company shall refund the payment within 3 business days from the date the goods are returned.
- Refunds shall be made by the same means as the original payment, processed as follows:
- Credit cards / debit cards: authorization reversal via the PSP (WithReach / Stripe). Depending on the card issuer's policy, the timing of the refund may vary by billing cycle.
- Account transfer / simple-pay: remitted to the registered account or original payment instrument (the Company bears the remittance fee)
- International payments (USD, etc.): refunded at the exchange rate in effect at the time of payment. The Company does not bear any foreign-exchange loss.
- If the Company delays the refund without justifiable cause, the Company shall pay additional interest calculated as the number of days of delay multiplied by the rate prescribed in Article 21-2 of the Enforcement Decree of the Act on the Consumer Protection in Electronic Commerce.
§5. Return Shipping Costs
- Product defect or discrepancy with disclosures or advertisements: borne by the Company (round-trip shipping)
- Change of mind or subjective reasons: borne by the User (round-trip shipping). For Reverse Direct Purchase items, the User bears the actual cost of EMS or equivalent shipping from Korea to the destination country.
- Refund of customs duties and import taxes: subject to the customs procedures of the importing country; where the Company has prepaid via IOSS / DDP, such amounts will be included in the PSP refund process.
§6. Exchange and Return Policy
- Grounds for exchange are the same as those for withdrawal of subscription.
- For Reverse Direct Purchase items, due to shipping costs and the complexity of customs clearance, the Company primarily recommends a partial refund (credit) or a full refund in lieu of an exchange.
- Simple exchanges, such as for color or size changes, may be processed as a fresh purchase of a new item, in which case the original order will be treated as a withdrawal of subscription.
§7. Tourism, Experience, and Digital-Content Products
- Tourism and tour products: separate refund rules apply based on the departure date (as specified on each product page).
- Cancellation 14 or more days before departure: full refund (PSP fees may be excluded)
- 7–13 days before departure: 30% cancellation fee
- 6 days before through the day of departure: 50–100% cancellation fee
- The specific rates are governed by the Standard Terms for Overseas Travel or the operator's applicable terms.
- Experiences and classes: separate refund rules apply depending on the instructor's or operator's scheduling arrangements. No-shows without notice are non-refundable.
- Digital content and IP-licensed products: non-refundable once download or access has begun (ECCPA §17 ② (5) — where the Company has provided trial use after prior disclosure).
§8. Dispute Resolution
- Refund-related disputes should first be submitted to the Company's customer support ([email protected]).
- If no settlement is reached, mediation by the following external bodies is recommended:
- Korea Consumer Agency (KCA) (1372) · free dispute mediation
- Electronic Commerce Dispute Mediation Committee (kdrc.kr · 02-2141-5714)
- Korea Fair Trade Commission (KFTC) (1357)
- Users may also file with a consumer-protection authority in their country of residence (e.g., the EU ODR platform, the California Department of Consumer Affairs).
§9. Change History
| Version | Date | Changes |
|---|---|---|
| v1.0 | 2026-04-26 | Initial public version — Withdrawal and refund procedures based on ECCPA §17 · §18 · §19, with Phase 0 cross-border operating policies incorporated |